In a more frequent way, the container has been gaining more importance in the industry today. It has ceased to be just a container for the product and has begun to become a matter of status, so much so that it has come to be called the silent seller because it is the first tangible and visual contact that the consumer identifies with the product.
When purchasing a product, the user will have in mind several influencing factors such as brand, quality, prestige, price, etc. The CBD packaging must communicate all these elements at a glance since these will be essential components in the purchase decision. The objective of a container is to contain the product, protect, preserve, quantify, dose, identify, inform, promote, display, please, persuade, convince, and conquer. The Custom CBD oil packaging promotes, and sells; it is a factor that greatly influences the consumer’s impulse purchase decision at the point of sale.
Graphic and StructuralDesign
When designing a container, formal and communication elements must be considered, such as function, form, and communication. The realization of the container is a joint work of the structural design and the graphic design where the first will be understood as the body of the container, whether it is a box, bottle, envelope, etc., and the second, as the handling of sufficient shapes and spaces and attractive so that they function as a support for the texts and images to be contained.
At the point of sale, there is great competition for the same product. The package will only have two seconds to attract the consumer’s attention and the purchase will likely be completed. However, the danger for companies will undoubtedly be that this first function of the container is not carried out and their product is at a disadvantage compared to other brands.
To achieve this purpose, the container must have its own personality with which the consumer identifies. It could be the color, size, shape, or even the visual texture, which form an eye-catching optical illusion.
Successful CBD packaging
Once the CBD packaging is in the hands of the consumer, the packaging’s next task will be to convince. The materials could influence, be they ecological, biodegradable, or be a sustainable packaging; It could also be the texture, the added value of the product written on a label, etc.
After this analysis, we start to think that at present we cannot say that we have a product if it does not have a brand, a logo, a slogan, or labeling that is in accordance with the rules. This has to communicate to the consumer what he is buying, and obviously, the easiest way to do it is through a container. All these elements are essential and are part of the product.
You must not forget that to have the expected success of your design, you must take into account the reduction of costs, the quantities that it will contain, as well as the type of process to be used. It is important to plan what life cycle the product will have and the market it will be aimed at.
There are no universal laws to define what makes a product sell more. It is a series of many factors to analyze and test. Below we will give you some key aspects, anyway, if you want us to help you in a more personalized way to create your brand, identity, and/or packaging, do not hesitate to contact the experts. It is not the same that it will be in a supermarket to that it will be in specialized stores or its sales will be online. Its storage, transport, and display play a crucial role.
